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About us

If you work with us, you’ll quickly find out that we’re honest, reliable, and consistent.

This may sound self-explanatory, but consider this. If you’ve ever interacted with an energy solutions provider, did they provide the warmth and transparency you were looking for? How much insight did you have into who was working on what and when? With a lot of companies, you’re kept in the dark. But we’re different.

When we work on installation projects, the customer always knows who is who, what they’re doing, and always communicate where the project is up to so you can plan accordingly.

Plus, if you work with us, you don’t just get a human touch — we work with you over the long term to make sure everythings working properly and meeting the latest regulations. We’ll keep in contact with you after the project and set up a maintenance schedule that meets your needs through one of our bespoke service packages.

We might only visit you once a year, but this one visit will help us ensure that your solution is fully functional and up to standard. And it could save you a lot of money in the long run.

Meet the team

SM Smart Energy comprises installation specialists and electricians with decades of experience in the field. We are proud to be a fully compliant and accredited organisation. Our investment in our team’s continuous professional development and qualifications underscores our commitment to excellence. Additionally, we maintain valuable relationships with leading manufacturers, ensuring the quality and value of the products we recommend to our customers.

mark ellis

Mark Ellis
SM Group

Mark began his career in the Royal Navy in 1988 travelling the world and gaining valuable leadership experience. He qualified as a level 3 electrician and established himself as a respected and professional businessman. In 2018, Mark founded SM Installations North West Limited, growing the business each year by attracting and retaining strategic partners across the UK, his vast experience leading teams and delivering excellent results.

In his spare time, Mark spends time with his family, including his wife of 23 years, daughter and 2 granddaughters; however, he also likes a cheeky pint watching his beloved Everton Football Club  bring it home.
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Kerri McKenna

Kerri McKenna
Associate Director
SM Installations

Kerri is responsible for leading the SM Installations operations and sales strategy and growing the business. Kerri’s 15 years in commercial property have provided insight into new projects and connections. With strong leadership skills and sales strategy Kerri is the newest member of this growing team.

Kerri is a local girl who also runs networking events in her spare time being a key connector to many businesses across the city.
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Jim Forshaw

Jim Forshaw
Finance Director
SM Installations

Jim is an experienced Director with a demonstrated history of working in the construction industry. Jim is part of the management team at SM Installations bringing his skills in budgeting, business planning & contractors.

Jim speciality is keeping a close eye on accuracy and efficiency. When he is not keeping busy with billing issues and receipts, Jim enjoys watching the match or a day on the golf course.
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Our reputation is the cornerstone of our operation.

Mark Ellis –
Chief Executive Officer
SM Group

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Working consistently together as part of the SM GROUP

SM Smart Energy is part of the wider SM Group and our electrical sister company, SM Installations, is always on hand to provide electrical engineers

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